Turn highways into high-impact media networks
Monetize service areas, fueling stations, and roadside screens with relevant, data-driven advertising.
Trusted Highway Partner
Monetize service area touchpoints
Highway networks include fueling stations, rest stops, and food courts – all frequented by millions of travelers. These spaces offer ideal opportunities for digital advertising. By monetizing screens and displays programmatically, operators unlock new revenue streams and increase profitability beyond traditional services.
Target travelers with context
Ads along highways can be aligned with travel patterns, time of day, or even weather conditions. Promote coffee in the morning, meal deals at midday, or hotel offers near destination cities. Dynamic, context-aware campaigns ensure maximum attention and drive real traveler engagement.
Use mobility data for smarter campaigns
With access to passenger and traffic data, advertisers can target based on routes, dwell times, and traveler profiles. This enables precision targeting across a traditionally broad audience, turning highway media into a powerful channel for brands.
Simplify operations with one platform
The One Tech Platform allows highway operators to manage campaigns centrally, integrate with programmatic demand, and track performance in real time. SSP1, DMP1, and NMS1 provide all the tools needed for efficiency, transparency, and growth.
Want to know how we can help you make the most out of your highway media network? Contact us.
What our partners say
"One Tech Group emerged as an exceptionally responsive partner, impressing us with their swift response times. As a leading market player, they delivered strong service from the start, showcasing a customer-centric approach. Their exceptional support extends to programmatic business, workflows, and all procedural matters. Notably, they go the extra mile, addressing REWE's specific needs with customized technical features. One Tech Group's commitment to delivering results with dedication and expertise, prioritizing outcomes over working hours, has made our Managed Service experience highly satisfying. The intuitive SSP1 tool, featuring a user-friendly interface and robust dashboard, significantly advances our business through a powerful campaign and deal overview. Our collaboration has not only streamlined processes but also substantially increased programmatic revenue, establishing One Tech Group as a pivotal partner in our success."
Christian Raveaux,
Head of Customer Insights & Media
"One Tech Group offers a very wide range of advertising spaces in specific locations such as waiting rooms, public transport, highway service areas and retail. An extensive range of advertising opportunities build the foundation for successful, data-driven campaigns that aim to address defined target groups at the right time in the right place. In this context, strategic omni-channel campaigns benefit in particular from a wealth of different ad spaces.
We really enjoy working with One Tech Group and value their very agile and cooperative approach. For our customers, this results in quick and easy access to valuable digital out-of-home screens accessible directly within the platform of The Trade Desk."
Marc Neukämper-Gräbener,
Inventory Partnerships Manager EMEA
"From the first contact, I was impressed by the unconditional customer orientation of One Tech Group. Every question was answered promptly and comprehensibly. Especially at the beginning of our cooperation, we had many questions. Because of this effort, the platform integration went easy and the entire onboarding process ran smoothly. After a few trial runs, we quickly became familiar with the software. In my experience, SSP1 is intuitive to use, and the application is quite easy to learn. Particularly, the dashboard is very useful, as it allows you to get an overview of current campaigns very quickly. We were able to sustainably and significantly increase our total programmatic revenue; it is an integral and important part of our business success."
Claudius von Soos,
Head of Media Sales
"A variety of connected publishers make One Tech Group's SSP1 ideal for high-reach campaigns and for more special or creative cases. In addition to DOOH inventory, SSP1 is at the forefront of innovation by adding new programmatic channels, e.g. like print (magazines and newspapers). In terms of service, the employees of One Tech Group are outstanding. We receive prompt and competent feedback on any questions or concerns. Whether it's technical problems or help with specific campaign concerns. Furthermore, our contacts also approach us proactively, asking about potential for improvement and wishes to get the most out of the platforms."
Caroline Broichhagen,
Partner Managerin
"SSP1 provides publishers with an optimal transformation into Programmatic Advertising. Furthermore, the connection to SSP1 also opens up the possibility of new and dynamic distribution channels."
Tizian Hosch, Head of Programmatic
"We always have the best experience with One Tech Group. Thank you for getting back to us in a timely manner and helping us with the littlest or biggest of problems when it comes to our Ad Tech Infrastructure. The level of service provided by the OTG team is unmatched."
Christian Krämer,
Chief Executive Officer
"Clear, uncomplicated and easy to use: thanks to the cooperation with One Tech Group, we have access to an entirely impressive Supply Side Platform. Its intuitive structure and the various analytical functions allow us to track campaigns effectively. With SSP1, One Tech Group provides both a quick overview at a glance as well as profound insights with more details. Since the start of our partnership, the support team always responded quickly and competently to our queries, which simply makes us feel in good hands."
Josef Maier,
Managing Director
Marc Goetti,
CEO
"We learned to appreciate OTG's customer-oriented approach shortly after our cooperation began. The entire team was and is always keen to respond to our questions, needs, and wishes as quickly and effectively as possible and is always interested in presenting solutions.
We feel very comfortable with our partner One Tech Group and, above all, appreciate the binding and familiar cooperation.
The platform has a high level of usability and is continuously being developed. We particularly like the fact that our individual needs are also taken into account when developing the interface.
All relevant DSPs are connected, the campaign monitoring is clear and offers many features.
The reporting functions are versatile and in-depth, and thus also provide support for analysis and problem-solving."
Holger Manz,
Director Programmatic
