Turn airport environments into high-impact passenger media networks
Airports connect premium audiences with brands at moments of high attention.
By activating digital screens across terminals, gates, and lounges, airport operators can monetize passenger flow, deliver contextual communication, and create measurable value for advertisers.
Trusted Airport Partners
Shopper Behavior Insights
minutes average dwell time
Passengers spend significant time at security, gates, and waiting areas.
This extended dwell time enables repeated, high-visibility brand exposure across multiple airport touchpoints.
Typical sources: ACI / IATA / airport passenger flow studies
%
ad notice rate in waiting zones
Airport environments generate higher ad notice rates than most OOH locations, driven by dwell situations, reduced distraction, and focused attention during wait times.
Sources commonly used: JCDecaux Airport studies / Nielsen OOH / WARC
%
uplift in brand metrics
Airport media has shown above-average impact on brand awareness, consideration, and purchase intent — particularly for premium, travel, and lifestyle brands.
Sources: Nielsen / IPA / WARC / airport media effectiveness studies
How airports turn passenger flow into measurable media value
Convert passenger dwell time into premium advertising yield
Screens across terminals, security areas, gates, and lounges transform passenger dwell time into high-quality advertising impressions. Airports stay in control of placements and brand suitability, while unlocking premium media revenue beyond aeronautical income.
Activate audiences based on travel context
Passenger context offers unique targeting dimensions — destination, travel purpose, time of day, or terminal zone. These signals enable relevant messaging that aligns with the travel mindset and increases campaign effectiveness for advertisers.
Engage passengers at the right moment
Airports provide multiple decision moments throughout the journey. Contextual messaging can promote brands, services, or offers precisely when passengers are most receptive — from arrival to boarding.
Operate and scale airport media from one platform
Manage inventory, demand, and reporting across all terminals and locations with a unified platform. Centralized operations reduce complexity, ensure brand-safe delivery, and enable scalable growth of airport media networks.
The OTG Platform — Built for Airport Media
Our technology stack gives retailers everything they need to build, operate, and scale a modern retail media business. From programmatic demand to precise targeting, network operations, and transparent measurement — all core components work seamlessly together to turn your in-store network into a high-performing media channel.
SSP1 · Programmatic Access
Make airport inventory accessible to premium demand across leading DSPs. SSP1 ensures transparent pricing, controlled access, and brand-safe delivery within regulated airport environments. Campaigns can be activated efficiently across terminals and locations, while airports retain full control over placements and advertisers.
DMP1 · Context & Location Signals
DMP1 combines location data, travel context, and temporal signals to build relevant airport audiences. By activating campaigns based on terminal zones, dwell time, or journey phase, advertisers can align messaging with the passenger mindset — without relying on personal data.
NMS1 · Network Operations
NMS1 enables centralized control of airport media networks across terminals and locations. Screen groups, content rules, and playout logic can be managed consistently, while monitoring tools ensure stable operations in complex infrastructure environments.
Analytics & Reporting
Track delivery, quality, and performance across all airport touchpoints with unified dashboards. Reporting follows industry standards and provides transparency for airports, advertisers, and partners across campaigns and locations.
Creative & Workflow Tools
From asset validation to scheduling and automated playout, OTG’s creative and workflow tools streamline campaign execution in complex airport environments. Formats, resolutions, and content rules can be checked upfront, while centralized workflows reduce manual effort and ensure smooth collaboration between airports, advertisers, and agencies.
Example Use Case — A Typical Airport Media Activation
The following example illustrates how a typical airport media campaign is activated in practice.
Campaign definition
Contextual setup
In-terminal activation
Live monitoring
Measured impact
Ready to unlock the media value of your airport environments?
Let’s identify the right touchpoints along the passenger journey.
What our partners say
"One Tech Group emerged as an exceptionally responsive partner, impressing us with their swift response times. As a leading market player, they delivered strong service from the start, showcasing a customer-centric approach. Their exceptional support extends to programmatic business, workflows, and all procedural matters. Notably, they go the extra mile, addressing REWE's specific needs with customized technical features. One Tech Group's commitment to delivering results with dedication and expertise, prioritizing outcomes over working hours, has made our Managed Service experience highly satisfying. The intuitive SSP1 tool, featuring a user-friendly interface and robust dashboard, significantly advances our business through a powerful campaign and deal overview. Our collaboration has not only streamlined processes but also substantially increased programmatic revenue, establishing One Tech Group as a pivotal partner in our success."
Christian Raveaux,
Head of Customer Insights & Media
"One Tech Group offers a very wide range of advertising spaces in specific locations such as waiting rooms, public transport, highway service areas and retail. An extensive range of advertising opportunities build the foundation for successful, data-driven campaigns that aim to address defined target groups at the right time in the right place. In this context, strategic omni-channel campaigns benefit in particular from a wealth of different ad spaces.
We really enjoy working with One Tech Group and value their very agile and cooperative approach. For our customers, this results in quick and easy access to valuable digital out-of-home screens accessible directly within the platform of The Trade Desk."
Marc Neukämper-Gräbener,
Inventory Partnerships Manager EMEA
"From the first contact, I was impressed by the unconditional customer orientation of One Tech Group. Every question was answered promptly and comprehensibly. Especially at the beginning of our cooperation, we had many questions. Because of this effort, the platform integration went easy and the entire onboarding process ran smoothly. After a few trial runs, we quickly became familiar with the software. In my experience, SSP1 is intuitive to use, and the application is quite easy to learn. Particularly, the dashboard is very useful, as it allows you to get an overview of current campaigns very quickly. We were able to sustainably and significantly increase our total programmatic revenue; it is an integral and important part of our business success."
Claudius von Soos,
Head of Media Sales
"A variety of connected publishers make One Tech Group's SSP1 ideal for high-reach campaigns and for more special or creative cases. In addition to DOOH inventory, SSP1 is at the forefront of innovation by adding new programmatic channels, e.g. like print (magazines and newspapers). In terms of service, the employees of One Tech Group are outstanding. We receive prompt and competent feedback on any questions or concerns. Whether it's technical problems or help with specific campaign concerns. Furthermore, our contacts also approach us proactively, asking about potential for improvement and wishes to get the most out of the platforms."
Caroline Broichhagen,
Partner Managerin
"SSP1 provides publishers with an optimal transformation into Programmatic Advertising. Furthermore, the connection to SSP1 also opens up the possibility of new and dynamic distribution channels."
Tizian Hosch, Head of Programmatic
"We always have the best experience with One Tech Group. Thank you for getting back to us in a timely manner and helping us with the littlest or biggest of problems when it comes to our Ad Tech Infrastructure. The level of service provided by the OTG team is unmatched."
Christian Krämer,
Chief Executive Officer
"Clear, uncomplicated and easy to use: thanks to the cooperation with One Tech Group, we have access to an entirely impressive Supply Side Platform. Its intuitive structure and the various analytical functions allow us to track campaigns effectively. With SSP1, One Tech Group provides both a quick overview at a glance as well as profound insights with more details. Since the start of our partnership, the support team always responded quickly and competently to our queries, which simply makes us feel in good hands."
Josef Maier,
Managing Director
Marc Goetti,
CEO
"We learned to appreciate OTG's customer-oriented approach shortly after our cooperation began. The entire team was and is always keen to respond to our questions, needs, and wishes as quickly and effectively as possible and is always interested in presenting solutions.
We feel very comfortable with our partner One Tech Group and, above all, appreciate the binding and familiar cooperation.
The platform has a high level of usability and is continuously being developed. We particularly like the fact that our individual needs are also taken into account when developing the interface.
All relevant DSPs are connected, the campaign monitoring is clear and offers many features.
The reporting functions are versatile and in-depth, and thus also provide support for analysis and problem-solving."
Holger Manz,
Director Programmatic
