Ee are told that this integration will enable real-time audience targeting and programmatic buying through the platforms’ Supply-Side Platform SSP1, eventually across more than 1,000 digital screens in retail environments. The network includes, among others, retailers such as SPAR and TopCC, whose Retail Media touchpoints are marketed by Excom Media. Additional retailers are currently being onboarded.

Advertisers can now activate in-store shopper audiences programmatically, at scale and cross-network based on real-time, in-store audience data – bringing online-like performance media capabilities to physical retail stores.

Audience-based programmatic activation of course empowers campaigns to go beyond fixed time slots and static locations by selecting the right ads on the fly based on real-world shoppers present at each screen at any given moment. With Advertima’s 3D Computer Vision-powered Audience AI and SSP1’s seamless programmatic infrastructure, media buyers can activate in-store shoppers based on audience segments built on attributes such as gender, age, and group composition, combined with contextual and AI-predicted affinity attributes.

The Advertima Audience AI predicts shopper intent and affinities with high accuracy, enabling the creation of online-like audience segments in real-time. This allows intelligent campaign and creative decisions and optimization directly within the programmatic workflow. The entire network becomes fully addressable and measurable, using performance metrics similar to online channels.

“This partnership makes true audience-based buying in Swiss Retail Media a reality,” said Iman Nahvi, Co-Founder and CEO of Advertima. “A new technology can only be called a real innovation when it is adopted by the wider market. Together with One Tech Group and their SSP1 platform, we deployed, tested, and proved the value of this innovation in a country-wide rollout. Now, we’re in the process of replicating this to major international markets. It’s a huge leap forward for the Retail Media ecosystem globally.”

This innovation was first piloted in 2023 in the UK with one of the country’s major retailers. It launched in Switzerland in 2024 with a limited release across 300+ screens, initially made available to a select group of media buyers. The results in both markets were impressive, clearly validating the business case for audience-based programmatic activation: campaigns using audience-based targeting achieved more than 2.5x the sales uplift compared to traditional context-triggered playouts, while reducing the impressions needed to reach performance goals by 75%. Brands were also willing to pay CPMs up to 3x higher, a clear signal of the added value delivered by real-time, precision targeting.

“The collaboration with Advertima represents a further major milestone for Retail Media,” said Daniel Siegmund, Managing Director of One Tech Group. “Advertisers are increasingly seeking measurable impact and smarter targeting in physical environments. By integrating Advertima’s real-time audience data into our platform, we deliver exactly that – automated, audience-based activations that bridge the digital and physical worlds.”

One Tech Group is one of the leading independent technology companies and offers solutions in the areas of programmatic advertising and ad serving, data activation and inventory management. The company combines all technical solutions and products on a unified platform – geared towards digital out-of-home advertising (DOOH), in-store retail media, out-of-home (OoH) and audio. The integrated supply-side platform SSP1 enables seamless programmatic buying and selling of media inventories and provides direct access to the programmatic advertising market. With the products ADSERVER1, a central ad server to manage all media campaigns, DMP1, a data management solution for the use of 1st and 3rd party data, and NMS1, an integrated inventory and sales management solution, One Tech Group offers a unique advertising platform for publishers.

Quelle: http://www.dailydooh.com/archives/169967

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Displayce, die Demand-Side-Plattform (DSP) von JC Decaux, bindet die SSP1 der One Tech Group an. Die Partnerschaft erweitert das DooH-Inventar von Displayce in der DACH-Region um zusätzliche 43.000 zusätzliche Screens. In den drei Ländern können Werbetreibende über die DSP nun 61.000 DooH-Standorte, betrieben von 66 Media Owners, programmatisch buchen.

SSP1 ist eine der wichtigsten Supply-Side-Plattformen für DooH im deutschsprachigen Raum. Sie ermöglicht es Außenwerbern, ihre Werbeflächen datengestützt und skalierbar zu vermarkten. Die an SSP1 angebundenen Screens werden von rund 20 DooH-Anbietern betrieben und umfassen Standorte wie Verkehrsknotenpunkte, Tankstellen oder Flughäfen.

„Die Integration von SSP1 ist ein entscheidender Schritt zur Erweiterung unseres programmatischen Angebots in der DACH-Region“, sagt Stefan Benno Müller, Head of Sales DACH von Displayce. Der französische DSP-Anbieter hatte erst im Januar sein erstes DACH-Office in Berlin eröffnet und den mit der Agenturlandschaft vertrauten Stefan Benno Müller mit der lokalen Expansion betraut.

„Die Zusammenarbeit mit Displayce ist ein weiterer Meilenstein auf unserem Weg, programmatisches DooH in Europa auf das nächste Level zu heben“, sagt Daniel Siegmund, Managing Director der One Tech Group. „Die Partnerschaft steht exemplarisch für das starke Wachstum im Bereich Programmatic DooH und die steigende Nachfrage nach datengetriebenen, dynamischen und kontextualisierten Kampagnen.“

Displayce ist nun mit insgesamt neun SSPs verbunden und bietet global Zugang zu mehr als 1,3 Millionen DooH-Screens in 80 Ländern.

Quelle: https://invidis.de/2025/04/programmatic-dooh-displayce-bindet-ssp1-an/

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Das Programmatic-Audio-Angebot der One Tech Group wird weiter ausgebaut: Ab sofort können Werbetreibende über die Azerion-DSP Hawk lineares Radio programmatisch buchen, welches über die Audio-Plattform Amy und die SSP1 der One Tech Group verfügbar gemacht wird.

Daniel Siegmund, Gründer und Managing Director der One Tech Group, kommentiert: „Mit der Anbindung von linearen Radio-Inventaren an die Hawk-DSP machen wir einen entscheidenden Schritt bei der Weiterentwicklung von Programmatic Audio. Wir kombinieren die Vorteile von Automatisierung, Regionalisierung und Echtzeit-Datenanreicherung mit der hohen Reichweite klassischer Radiosender. Für Werbetreibende und Sender bedeutet das eine zukunftssichere Lösung, die Audio-Werbung noch effektiver macht.“

Die Integration von Radio in das Programmatic-Ökosystem schreitet voran. Vor kurzem verband sich die SSP1 mit der Splicky-DSP, und die Hawk-DSP integrierte bereits die Aerial-SSP.

Die Azerion Group übernahm Ende 2023 die Hawk-DSP, und seit Ende vergangenen Jahres ist auch Goldbach Austria Teil der Gruppe.

Quelle: https://invidis.de/2025/04/programmatic-ssp1-und-hawk-integrieren-lineares-radio/

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Der Markt für Retail Media wächst zügig: Prognosen von Bain & Company zufolge wird der globale Markt bis 2026 jährlich um 12 Prozent zulegen und ein Volumen von etwa 140 Milliarden US-Dollar erreichen. In Europa wird erwartet, dass der Retail-Media-Markt bis 2026 Umsätze von 25 Milliarden Euro erzielt. Zum Vergleich: 2022 waren es noch 10 Milliarden Euro. ​

Darüber hinaus schätzt die Boston Consulting Group, dass Retail Media bis 2026 etwa 25 Prozent der gesamten Ausgaben für digitale Medien ausmachen wird.

Quelle: https://www.wuv.de/Themen/Media/Instore-Retail-Media-Der-unterschaetzte-Booster-fuer-Marken

The post Instore Retail Media: Der unterschätzte Booster für Marken appeared first on ONE TECH GROUP.

Sollten Sie sich fragen, ob es Sinn ergibt, erste Experimente mit Retail Media zu wagen, dann orientieren Sie sich doch einfach an Learnings, die andere Unternehmen bereits gewonnen haben. Sobald Sie beginnen, sich in die Tiefen des neuen Systems zu begeben, werden Sie selbst spannende Anknüpfungspunkte finden.

Quelle: https://meedia.de/news/beitrag/18821-best-practice-so-funktioniert-retail-media-in-der-praxis.html

The post Best Practice: So funktioniert Retail Media in der Praxis appeared first on ONE TECH GROUP.

Retail Media Case Studie

Retail Media Best Practice – Unilever Magnum Case 2024

Targeted Sales Growth through Weather-, Geo-, and Sales-based Targeting

Challange

Weather-dependent Demand & Untapped Potential
In summer 2024, Unilever’s Magnum brand faced a significant challenge: unpredictable weather conditions heavily impacted demand. Rainy periods led to sales declines, and even sunny regions didn't consistently meet expected sales targets. Relying solely on favorable summer weather was insufficient.

Solution

Data-driven Regional Advertising Management
Magnum, together with PHD Media, developed a targeted video and (Instore-)DOOH campaign, delivered exclusively in regions with sunny weather and low demand. At the core was an innovative custom KPI combining sales forecasts based on Rewe sales data, weather forecasts, and media efficiency to pinpoint regions with the greatest sales potential.

The technical backbone enabling real-time data integration into the campaign was provided by SSP1 from One Tech Group and the DSP from The Trade Desk.

Strategic implementation included:

• Geo-segmentation: Germany was segmented into 434 regional areas to accurately capture demand differences.
• Sales data: Weekly product-level sales data from Rewe—an industry first in Retail Media.
• Dynamic advertising adjustment: Automated control via The Trade Desk ensured dynamic video ads were served exclusively in high-potential regions.
• Proximity to POS: Instore-DOOH screens at Rewe stores, programmatically integrated via One Tech Group’s SSP1, strategically placed near products.
• Real-time optimization: Continuous campaign adjustment based on current weather and sales data.

Results

Significant Sales and Efficiency Gains

• 30% higher sales in prioritized regions.
• +19% increased demand nationwide in Rewe stores.
• 65% improvement in ad targeting efficiency through precise regional control.
• Maximum efficiency achieved by focusing resources on growth regions.

Conclusion

Successful Data-driven Sales Increase
Magnum impressively demonstrated that weather alone does not determine Retail Media success. By precisely leveraging data and innovative programmatic technology, Magnum fully capitalized on the potential in underperforming regions.

Other Case Studies

Retail Media Best Practice – Unilever Magnum Case 2024

24. Feb 2025

The aim of advertiser Cewe – Europe’s leading photo service was to generate a high reach and, above all, a broad presence at the time of year that is most relevant to the industry and generates the most sales…

One Tech Group and Marketing of Moments: Transforming Retail Media in Beverage Markets

19. Feb 2025

The aim of advertiser Cewe – Europe’s leading photo service was to generate a high reach and, above all, a broad presence at the time of year that is most relevant to the industry and generates the most sales…

TV Wartezimmer goes programmatic and doubles sales in just two years

18. May 2023

Due to increasing requests from advertisers, both brands and agencies, TV Wartezimmer decided in 2020 to market their screen inventory programmatically in the future and to follow the forecast…

Cewe, Pilot and Pryntad celebrated first programmatic print campaign – SSP1 and Active Agent made it happen

18. May 2023

The aim of advertiser Cewe – Europe’s leading photo service was to generate a high reach and, above all, a broad presence at the time of year that is most relevant to the industry and generates the most sales…

The post Retail Media Best Practice – Unilever Magnum Case 2024 appeared first on ONE TECH GROUP.

Quelle: https://www.ibusiness.de/aktuell/db/329157gehl.html

The post Dank Omnichannel-Strategie: Retail Media wird die neue Fernsehwerbung, sagt MediaMarktSaturn appeared first on ONE TECH GROUP.

Retail Media Case Studie

One Tech Group and Marketing of Moments: Transforming Retail Media in Beverage Markets

By partnering with Getränke Hoffmann, Getränkeland, and Heurich, the largest cross-retailer Retail Media network in the beverage market segment was created – now programmatically bookable with over 500 digital screens.

Main Goal

The One Tech Group and Marketing of Moments (MoM) aimed not only to expand Retail Media opportunities in the beverage market segment but also to demonstrate the measurable impact of programmatic advertising at the Point of Sale.

The Brand Lift Study for the Bitburger campaign serves as compelling evidence of how targeted programmatic advertising can effectively influence consumer purchasing intent.

Additionally, the extensive network of beverage retailers significantly enhances the reach and effectiveness of these campaigns, enabling brands to engage customers at the exact moment of purchase decision-making.

Solution

• Integration of 547 digital screens across 377 beverage stores into One Tech Group’s SSP1 programmatic platform
• Programmatic booking capabilities for targeted ad placements
• Detailed sales reporting and Brand Lift Studies to measure advertising effectiveness
• Partnership with leading beverage retailers, providing broad market access and visibility at the Point of Sale:
  • Getränke Hoffmann: 217 stores, 387 screens
  • Getränkeland: 103 stores, 103 screens
  • Heurich (logo beverage stores): 57 stores, 57 screens

Results

The effectiveness of this new retail media network was demonstrated by a Brand Lift Study conducted for Bitburger:

• 69% of respondents stated that the ads motivated them to participate in the contest.
• 79% of campaign-aware consumers considered buying Bitburger (vs. 52% of those unaware of the campaign).
• Significant increase in purchase intent through targeted Retail Media campaigns.

Conclusion

The results highlight the power of a well-connected Retail Media network within the beverage sector. By leveraging programmatic ad placements at the Point of Sale, brands gain direct access to their target audience, allowing them to drive measurable engagement and purchase decisions.

With a wide-reaching network, precise targeting capabilities, and data-driven campaign tracking, this Retail Media approach provides valuable opportunities for advertisers looking to maximize their impact in the beverage retail industry.

Other Case Studies

Retail Media Best Practice – Unilever Magnum Case 2024

24. Feb 2025

The aim of advertiser Cewe – Europe’s leading photo service was to generate a high reach and, above all, a broad presence at the time of year that is most relevant to the industry and generates the most sales…

One Tech Group and Marketing of Moments: Transforming Retail Media in Beverage Markets

19. Feb 2025

The aim of advertiser Cewe – Europe’s leading photo service was to generate a high reach and, above all, a broad presence at the time of year that is most relevant to the industry and generates the most sales…

The post One Tech Group and Marketing of Moments: Transforming Retail Media in Beverage Markets appeared first on ONE TECH GROUP.

Retail Media hat sich 2024 zu einem zentralen Bestandteil im Marketingmix entwickelt. Und der positive Trend hält an: Laut einer Prognose des Interactive Advertising Bureau (IAB) wird der europäische Retail-Media-Markt bis 2026 voraussichtlich Umsätze in Höhe von 25 Milliarden Euro erreichen. Zum Vergleich: 2022 waren es noch zehn Milliarden Euro.

Das hat gleich mehrere Ursachen: Unternehmen verlagern ihre Budgets mehr und mehr in digitale Kanäle, zudem lockt der Zugang zu den First-Party-Daten der Händler – kombiniert mit der Möglichkeit, die Zielgruppen direkt am Point of Sale anzusprechen. Die zunehmenden Möglichkeiten der Verzahnung von Retail Media mit Digital Out of Home (DOOH) und Connected TV (CTV) bieten außerdem wachsende Chancen für den Ausbau des Kanals.

Quelle: https://www.wuv.de/Themen/Media/Wie-geht-es-mit-Retail-Media-weiter

The post Wie geht es mit Retail Media weiter? appeared first on ONE TECH GROUP.

Mit einem innovativen Ansatz will Intersport Deutschland im Bereich Retail Media neue Maßstäbe setzen: Als erster Sportfachhändler in Deutschland ermöglicht das Unternehmen die programmatische Buchung seines In-Store-Retail-Media-Inventars. Durch die Zusammenarbeit mit der One Tech Group und die Anbindung an deren Ökosystem bietet die Verbundgruppe Marken die Möglichkeit, sportbegeisterte Kunden direkt am PoS anzusprechen.

Quelle: https://www.wuv.de/Themen/Media/Intersport-pusht-Retail-Media-in-seinen-Stores

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